The Traditional Approach: Casting a Wide Net In the early days of digital marketing, the strategy resembled fishing—casting a wide
So, everyone I talk to about their business tells me the same thing. “Oh, we have data! We have data
When it comes to data, having enough isn’t the problem. It’s everywhere. From organized to disastrous. From accurate to imagined.
Hot out of the third-party oven and served up on your sales plate: cookies! A staple in the sales feeding
