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Cut Cookies From Your Sales Diet Now… Before It’s Too Late

1 min read

Published - December 15, 2022

Clay Sharman

Hot out of the third-party oven and served up on your sales plate: cookies! A staple in the sales feeding cycle for years, but now, thanks to Google’s cookie ban, advertisers and marketers need a new recipe in their cookbooks.

While it may take some time to get used to the idea of a cookie-less world, the opportunity to “sell healthier” is upon us now! Get clean (data) and start building your body (book) in a holistic (enterprise) way.

“This is a great opportunity for marketers to think about their markers for success and make sure they are in alignment with what’s coming.”
– Michael Caccavale, Forbes.

What’s important is to start sooner, not later.

Find new partners to work with who are forward-thinking and focused on “cookie-free lead acceleration” – that’s you – success.

We are at the beginning of a new era in consumer analysis and while it feels like we still have time to change, realize that in all things change is hard and takes time.

And remember, we’re talking about cookies…this will be easier said than done.